Managing International Students

The themes of this work include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. The author places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last 20 years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium.

This work is full of advice and practical examples drawn from personal experiences. it is a guide of everyone concerned with international students or interested in the concept of international education.

TABLE OF CONTENTS:
The way we were - a history of the international student
- marketing the product - creating a strategic plan for the institution
- selling the product - deciding on and implementing institutional tactics
- repeat orders - looking after students
- market consolidation - making the most of internal and external resources
- the way ahead.

Open Univerity Press
Paperback ISBN: 0335203078
Hardback ISBN: 0335203086